Client Reports

Pacific Marketing had a strong week — the best in the trailing 60 days on almost every measure. Bluewave Realty's renewal conversation went well: the client agreed to a revised smaller retainer ($4,200/mo instead of $6k) with a scoped SEO + one paid channel package. This is a retention win at 70% of prior value and unlocks Jordan's time for new business development. The paid media specialist offer was accepted with a start date of August 24 which resolves the delivery capacity Rock ahead of schedule. Coastal Dental's campaign relaunch is performing at 1.4x plan and Jordan is pitching the client on a scope expansion into paid social. On the harder side: overdue deliverables count remains at 4 (all on the Meridian Fitness account) and the Meridian relationship needs a real conversation this coming week — the account is at risk of churn if the delivery pattern continues. Scorecard: 7 measures green, 1 yellow (overdue deliverables), 0 red. Rock status: 3 on-track, 1 complete (onboarding SOP shipped). Health: green with a specific action item on Meridian Fitness. Recommended for next week: call Meridian principal directly Monday, run a 90-min account rescue session Tuesday, resume normal cadence by Wednesday.