Pacific Marketing - Overview
Marketing Agency
Source:Command Center·SAMPLE
COO impact: baseline vs. now
| Metric | Baseline | Now | Delta |
|---|---|---|---|
| MRR | $38,000 | $71,500 | +$33,500 |
| Client retention | 68% | 93% | +25 pts |
| Avg campaign delivery on-time | 61% | 94% | +33 pts |
| Team utilization | 58% | 79% | +21 pts |
| Proposal-to-close conversion | 22% | 41% | +19 pts |
| Open issues list avg age | 35 days | 6 days | -29 days |
Narrative
When we started, the agency was losing clients to missed deadlines and no one owned delivery accountability — work was tracked in scattered docs. Today there is a documented delivery process, a scorecard leadership actually reviews weekly, and revenue is up 88% with far less client churn.
Needs attention today
- urgent4 tasks overdue on Meridian Fitness campaign
- urgent1 stalled deal in pipeline - no activity 16 days
- urgentClient email from Coastal Dental unanswered 3 days
Coming due
- Q3 Rocks reviewin 4 days
- Client renewal conversation - Bluewave Realty (contract ends)in 3 weeks
- Team quarterly comp reviewin 12 days