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Output Systems positioning statement (Dunford v3)
draft v3, active
Occurred
Jul 28
Type
document
Working draft of the positioning statement using April Dunford's framework. Current version defines the target as fractional COOs and business advisors managing 3+ concurrent client engagements; the primary alternative as "ten browser tabs open at 8am"; the unique value as "one workspace where the day is already prioritized." The one-line pitch: "Command Center is the daily operating surface for advisors who run their clients like a business — not a Slack channel." Next revision after Sarah Whitfield discovery call.